The architecture of services as a tool for the health promotion within the territory

Valeria Gherardini - Angelo Mussoni - Gian Piero Turchi
Prâgmata SRL, Consultancy Agency

INTRODUCTION
Assuming that health, as a construct, is a discursive configuration of reality, and constructed in a dialogical manner, the interconnection between social-health care services and between these and the user is the focus for the architecture of services (AS) as a territory resource for health promotion.
Different AS rooted in different operative model exist. At the present, interventions within the social/health care refer to a AS rooted in a medical model, thus reducing health to a ‘physic’ topic and the intervention to the ‘hiring’.
METHOD
This contribution presents a critical analysis of the present AS and proposes an AS rooted in a model (‘dialogical model’) that refers to territory interventions aimed to promote health as a generation of discursive practices.
DISCUSSION
Because of the intervention target of the health promotion doesn’t respond to the ‘working mechanism’ of the body the use of a AS rooted in a medical model is inadequate. Within the health ambit and following the dialogical model the objective is to generate/ to keep a reality that allows both to refer to the addressee person and the social context in which he/she is in as resources for the generation of health.

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