Alpha. I can't understand why they are free to use a work? Why shouldn't they pay the author? It is so simple and reasonable...
Gamma. Is it? That's what I thought yesterday too, but now I'm not so sure.
Beta. Why should they pay if it works anyway?
Alpha. ...an author can be granted exclusive rights for publishing and trade them off...
Beta. And how does he get exposed then?
Alpha. Listen, Beta, I'm not calling you nuts now, but you don't understand the simplest things: the author sells his rights, the buyer advertises and sells the work. Is that so complicated to you?
Beta. It isn't, except it won't work for the author!
Alpha. Why on the Earth won't it?!
Beta. Because, within your scenario the author depends entirely on that one buyer, his capabilities, intentions and good will. The author's fame is limited and cannot be anywhere near the fame he could enjoy from the entire competing publishing community!
Teacher. We can say ''exposure'' instead of ''fame.''
Beta. Ok, ''exposure.'' The author's exposure is limited in Alpha's scenario.
Alpha. I don't buy it!
Kappa. That's easy to say, Alpha.
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